MOM's Organic Market
While working a short stint on the 4am-noon shift in the MOM's produce dept. I had the opportunity to create a number of chalk board signs for the sales and special events the store was promoting on a daily basis. Greater than that was the opportunity to decorate the hallway bridging the first floor with the lower level which houses the offices, stockroom and freezers. The thought was to design something more employee friendly than the current cinder block wall, you know, for morale.
At MOM's there is a culture within the company based on four principles which they call "The Purple Cows" They are as follows: MOM's opens early and closes late for their customers, MOM's will carry out your groceries for you, MOM's owner Scott is reachable by email (which is printed on every MOM's grocery bag), and MOM's recycles just about everything you can recycle.
Besides the grocery store doubling for a recycling center, MOM's has other environmentally sound initiatives including a wind power credit exchange program, beehives on the rooftops and a few more. I attempted to represent some of these initiatives in the mural design as a reminder to the staff of the bigger picture as they climb the stairs. That when you are employed at MOM's you are actually contributing to something greater than yourself and making a positive impact in the world.
And I thought painting purple cows would be fun.